I’ve been connected with the Lighthouse Film Festival on Long Beach Island for many years on and off. In 2022, I worked with a dedicated team of graphic artists from a NY university to support my visual efforts (what a relief).
I crafted several Google search and YouTube bumper ads that were highly successful, driving 60% of the traffic to the site. I created social media campaigns that juggled multiple “spokes” of the festival including sponsors, filmmakers, donors and attendees.
I also worked in the traditional PR realm, teaming up with local newspapers like the storied Asbury Park Press and the Mann Music Center (no discount for sharing the same name, unfortunately) to place visually attractive print ads and videos.
More than the multiple methods of marketing I employed, the film festival feeds my soul. To be surrounded by active artists from around the world is my happy place.