Pangaea Naturals
Health Food Retail | Web Content, SEO, Staff Training
Pangaea Naturals came to me with a beautiful website — clean layout, plenty of white space and visually appealing design. But it wasn’t pulling its weight.
The site lacked responsiveness, critical for their mobile-first audience. Content was stiff and minimal and didn’t reflect the store’s energy, product range or loyal customer base. Social media was lagging and underutilized.
Working alongside a talented designer, I helped transform their site into something more immersive and functional. We expanded content, added rich media and made sure the visual experience matched the in-store one.
What I Delivered:
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Rewrote and expanded all website content for clarity, brand voice and SEO
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Created optimized meta tags to boost visibility across local and alternative search terms
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Supported technical improvements to improve mobile performance
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Held several in-house training seminars to help staff understand product tagging and posting strategies
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Developed a content plan to help Pangaea share more consistently and effectively on social
The Results:
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Increased organic traffic and better rankings in local search
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A more flexible, updatable site the staff could maintain confidently
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Stronger alignment between in-store energy and online presence
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A more connected team, with staff contributing directly to the site’s success
This is what I love most — helping local businesses evolve without losing their soul. Sometimes the fix isn’t a total overhaul. It’s clarity, coaching and small changes that add up fast.
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