The Dangers of Undermoderated Facebook Groups

The Dangers of Undermoderated Facebook Groups

Recently, a client of mine (a Jersey shore restauranteur) reached out to me. Someone had left a bad review on a local Facebook group which I’ll fictitiously call Long Beach Island Food Reviews by Cranky, Entitled Wealthy Folk. It has 20 thousand plus members and...
Stupid Ways to Jazz Up a Facebook Post

Stupid Ways to Jazz Up a Facebook Post

I stumbled across this Medium article: All the Keywords That Activate Facebook’s Text Delight Animations. Call me a sucker for simple animations, but I really enjoy integrating them into client posts. I used the animations over the holidays and found those posts did...
Do Your Own Marketing First

Do Your Own Marketing First

I can’t count the number of clients I’ve had who’ve said something along these lines:”I don’t want to do social media. I don’t have time for it. That’s why I’m hiring you.”And you have every right. Heck, if you...