How to NOT Read a Client’s Mind

How to NOT Read a Client’s Mind

by | Jun 10, 2017

Getting to know my client’s sensibilities is possibly one of the most important aspects of my business. And its not just for some lofty reason, no not at all. Its practical, to the core. When I genuinely know the personality of my client, I can translate his or...
Stupid Ways to Jazz Up a Facebook Post

Stupid Ways to Jazz Up a Facebook Post

by | Jun 10, 2017

I stumbled across this Medium article: All the Keywords That Activate Facebook’s Text Delight Animations. Call me a sucker for simple animations, but I really enjoy integrating them into client posts. I used the animations over the holidays and found those posts did...
Think (REALLY Hard) Before Naming your Company

Think (REALLY Hard) Before Naming your Company

by | Jun 10, 2017

I’d to end this blog entry with the title alone since it makes my point. But, dear reader, I’m guessing you expect more, so I’ll elaborate by example.A Little Bite of Italy is a French restaurant. Yes, that’s right. And one of my dear clients....
Do Your Own Marketing First

Do Your Own Marketing First

by | Jun 10, 2017

I can’t count the number of clients I’ve had who’ve said something along these lines:”I don’t want to do social media. I don’t have time for it. That’s why I’m hiring you.”And you have every right. Heck, if you...