When I think of business blogging, the tagline “just do it” comes to mind. Many of my clients deliberate over their blog as if they are working on a college dissertation or the like. This results in a certain stiff, formal writing style that doesn’t do much to reach out to a reader.
I like to think of blogging like more of a brief conversation with a friend, not a speech at a lectern. Convey some information in fun, informal manner and don’t fret over it too much. The more important part? Hitting that “publish” button. And frequently.
According to Hubspot:
Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search.
That’s a pretty critical reason, right? Too many business owners treat their website like a billboard. Once it’s up there, its a done deal. From that point forward, it should magically attract business. Think of your site more like a houseplant that needs watered frequently. Or a house that needs upkeep.
Business blogs are a great way to “refresh” your site as well as give you an opportunity to get your messaging across in a new, fresh manner. When writing it, think in terms of conversational flow. That way you won’t get stuck in a trap of being the Great American Novel or the like. Its just a quick, friendly informational note to your audience.
Don’t micromanage it. Just do it.