The Haymarket Hobby & Toy Store at the Jersey shore is adorable and a favorite place to shop for locals. Unfortunately, cuteness doesn’t keep a business running. It was time to blow the dust their website (via a spiffy rehaul) and seriously optimize their content, including updating all of their metatags. We also created the framework for a more dynamic social media campaign, run by the staff. These steps have allowed them to compete with the many other tourist-centric businesses in the area.