Do Your Own Marketing First

Jun 10, 2017Branding, Social Media0 comments

I can’t count the number of clients I’ve had who’ve said something along these lines:

“I don’t want to do social media. I don’t have time for it. That’s why I’m hiring you.”

And you have every right. Heck, if you didn’t feel that way, I wouldn’t have a job. BUT it’s critical you spend some time on the social media platforms where you have a presence. Why? Because you are the voice of your business. I can mimic/ghost it, but it will never be like you. When you post, I get a sense of what you deem important. I can build from that.

The next reason? Autonomy. You need to understand how to post. It shouldn’t be a mystery to cut and paste a link or respond to a comment (especially if the comment is controversial or critical). Who knows? I could go off-grid one day (Peru, I’m thinking) and its important you know how to sign on and make changes if necessary. 

The final reason? Social media is a black hole of need. I’m only one person. When there’s a group approach to social media, we can keep up with this never-ending process. More people posting also means more interesting posts as well, since its a combination of “voices.” 

The takeaway? Don’t just throw up your hands. Post a little, even if you never post again. Understand how to sign on (very important. Remember: Peru). This way, you have a feeling of ownership of your social media. That matters.

via GIPHY

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