Is YouTube really social media?

Is YouTube really social media?

It’s funny when I talk to clients about social media. They mention the “big” platforms like Facebook, Twitter and Instagram. Yet poor, little YouTube (sarcasm) is often overlooked. But YouTube is indeed social media (you can submit, share, like and...
How to write posts that resonate with readers

How to write posts that resonate with readers

Did you know there’s a basic structure you can use for just about any piece of writing? Many screenplay writers know this tried-and-true outline intimately (since movies are generally three acts and work quite effectively within these constraints). It’s...